Society has become a lot more open-minded about sexual exploration and pleasure. More and more adult topics are becoming less and less taboo. As a result, the sex toys industry is experiencing a rapid rise in mainstream popularity. Recent market studies show an expected continued interest in sex toys, with a revenue forecast of $62.3 billion by 2030. Millennials play a significant role in this trend, as many vie to start their own sex toys business.
This article will discuss why millennials are hopping into the adult toy industry, what factors influence the demand for sex toys, and the future outlook we’re anticipating.
The Rise of the Sex Toys Business
There are plenty of reasons why sex culture is becoming more acceptable. Social media accounts for a substantial part in sexual liberation and awareness, becoming the engine and driving force behind social influence. During the COVID-19 era, society experienced a boost in economic spending ability and self-employment. Coupled with social distancing, these shifts influenced worldwide views of sexual sustainability and the buying and selling of adult novelty toys.
Advancements in website technology, like age-gated content, allow adult stores to sell their products online, making sex toys more accessible than ever before. This increased accessibility attracts entrepreneurs looking to start their businesses in this field, as well as sex toy engineers that are excited to revolutionize the way adults experience an orgasm.
Today, there is a wide range of adult play technology to meet the diverse needs and desires of consumers. It’s no wonder why it’s a viable choice for investors looking to create a successful business and earn a substantial income.
The Role of Millennials in the Sex Toys Industry
Millennials are shaping the future of our world. Those born between 1981 and 1996 are now between the ages of 27 and 42 as of 2023. Their role in the growth of the sex toys industry is largely due to their affinity toward experimenting with different things and their acceptance of all walks of life. Moreover, millennials are more technologically savvy, which makes them well-suited to enjoy sex toys and create a business out of them.
This vivacious millennial mindset pushes adult novelty toy makers to design new and innovative toys to keep up with demand.
Understanding the Market Demand for Sex Toys
We know consumers are seeking more creative products that enhance their sexual experiences, growing the demand for sex toys, but why is the market so lucrative? It’s simple: the adult sex toy enterprise is wide open in terms of demographics. People of all ages (generally from 18-80), genders, and sexual orientations are curious to explore their sexuality discreetly or openly, without judgment.
The adult sex toy industry is becoming more well-received as sex is being viewed in a more positive light. Because sex enthusiasts are proud to take ownership of sex in a way that empowers them, they are more likely to prioritize their sex lives and understand the importance of fueling their sexual appetite.
To promote sexual well-being, many adult products are designed to help people overcome sexual difficulties, improve their sexual health, and finally achieve the sexual satisfaction they deserve. This makes buyers more willing to invest in products that accomplish this.
Additionally, the market is driven by a craving for more personalized encounters. People want products that cater to their specific needs and preferences for self-pleasure, which has led to the invention of more niche adult play technology.
Image source: Photo by cottonbro studio from Pexels: https://www.pexels.com/photo/wood-people-woman-hand-6763686/
Niche Adult Play Technology – The “Thrust” Factor
One of the most exciting developments in the sex toys industry is the emergence of remote-controlled self-play. Adults are more titillated by the versatility of toys that don’t require a partner (although this is a fun addition to a couple’s sex life). Many sex toys now come with thrusting capabilities, which mimic the sensation of sexual penetration.
Having the ability to direct the speed and strength of each thrust, essentially programming your orgasm, is the most important “thrust” factor when it comes to engineering sex toys. If you’re looking to score big in the sex toys business, you’ll want to offer this realistic and satisfying experience.
Future Outlook for the Sex Toys Industry
The adult toy eCommerce industry is experiencing rapid growth in popularity, driven by the acceptance of sexual pleasure and the emphasis on sexual wellness. Millennials lead this trend, with many starting their own sex toy businesses. New sex toys are relatively inexpensive to manufacture, or existing models can be purchased at wholesale rates, making the barrier to entry low and the profit high. Looking to the future, the sex industry will likely evolve further as unique adult toy technology is released to the public at affordable prices. We expect AI-powered sex toys to be the next big thing, creating pleasurable experiences like never before!
