While walking on the streets of Toronto, you might encounter some compelling signs that will create a good and memorable impression on you. Similarly, some signs may leave you unconvinced.
So, exterior signs Toronto play a pivotal role in attracting customers and setting an impression on the public. They are the first point of contact between your brand and customers. How innovatively do you want to design your signs to create a long-lasting impression on customers?
This blog guides you through some considerations that you need to evaluate while making the perfect exterior signs for your brand.
Know Your Brand Personality
As part of your brand’s extension, exterior signage conveys values, tone, and personality of your business. These signs set the perfect tone for your business in Toronto, whether you own a high-end boutique or a tech-savvy start-up.
- A sleek, minimalist sign: Signs with clean, simple lines and neutral colors are perfect for tech companies.
- A rustic wooden sign: Warm and earthy tones are appealing for trendy cafés.
- A vibrant, neon sign: If you have a fashion outlet in Toronto, go for bold colors.
Consider Your Location
An ideal location will boost the effectiveness of your exterior signage. A sign that looks amazing in one background may look dull in another. Consider the background environment while installing your signs.
- Urban vs. Rural: If your business is in Toronto’s urban area, you need bigger, bolder, or more illuminated signs to compete with others. But if you run a business on the rural side, go for subtle designs that complement the natural surroundings.
Choose the Right Material
Exterior signage is prone to the city’s harsh weather conditions. So, choose materials that are not only appealing but also durable.
- Aluminium: Lightweight, durable, and rust-resistant, aluminium is ideal for ultra-modern businesses.
- Wood: Wood is resistant to harsh weather conditions and is the best choice for rustic or vintage-themed businesses.
- Acrylic: Though it offers a glass-like appearance, it is lighter and more cost-effective. This works perfectly well for illuminated signs.
Focus on Visibility and Readability
The design is not the only concern; you need to focus on the readability of the signs.
- Size: Choose the size properly so that your signs are visible from a reasonable distance. A common rule is that letters should be 1 inch tall for every 10 feet of viewing distance.
- Contrast: Select colors wisely so that signs don’t fade away with the background. Dark letters on a light background, or vice versa, are always effective.
- Font: Your signage fonts should be legible and aligned with the rest of your brand’s font. Discard decorative fonts that could be difficult to read.
Lighting: A Key Factor
Lighting systems will enhance the look and feel of your signs. There are several lighting options that you need to choose carefully, especially if your business operates in the evening or during low-light hours.
- Backlit Signs: These signs offer a lustrous, professional look and improve visibility at night.
- Spotlighting: By adding a stroking effect, these lighting systems make your signs more dramatic.
- Neon or LED: Do you want to create a bold statement for your brand? Opt for these lighting options to create a playful vibe.
The right lighting system increases the visibility and aesthetic look of your signage.
Stay within Budget without Compromising Quality
One of the challenging tasks for businesses is to maintain the balance between creativity and cost-effectiveness when designing signs.
Set a budget before choosing a design and materials for your exterior signage. Though your initial budget may increase if you opt for high-quality materials and design, you can save a lot in the long term. By choosing good-quality materials, you can avoid frequent replacement and repair.
Consult a Professional Company
If you want to make your exterior signs worthy, consult the best sign company in Toronto. A professional signage company provides important insights on materials, local regulations, and best practices so that your signs can stand out in the city’s competitive environment.
Conclusion
A professionally designed sign is not limited to just picking a logo and slapping it onto a board.
A strategic signage design exhibits your brand identity, stands out in your location, and captures attention without compromising functionality and durability. Your exterior signs can create an unforgettable first impression, driving plenty of customers to your establishment and strengthening your brand presence for years to come.
Do you want a distinguished signage company that will uplift your brand presence in Toronto’s market? Get in touch with Signs Depot. Our experts know what design and materials will make your signs stand out in the city’s competition. We have plenty of experience designing all types of outdoor signs, such as pylons, storefronts, yards, monuments, and real estate signs.
